What logos include hidden messages in their design?

Answer by Murali Duggineni:

Logo of Unilever

If you take a closer look at the logo, you can see various elements which represent most of the products from the company.

You can see the below icons in the above logo. Each of these elements are supposed to represent vitality, which is at the heart of everything Unilever does.

Logo of The North Face

The North Face is a performance apparel, equipment and footwear company. Most of the company’s products are geared towards mountaineers, climbers and hikers. The name North Face was chosen because the north face of a mountain is the coldest and most treacherous side and the goal was to create gear that would assist climbers in successfully traversing these conditions.

The logo chosen for The North Face company is an interpretation of Yosemite National Park’s Half Dome (picture shown above) , a rock formation rising 8,800 feet above sea level. In 1865 Half Dome was declared to be completely inaccessible to anyone and this was believed to be true until 1875 when George Anderson was the first person to successfully reach the summit.
Logo of Volvo

The name Volvo literally means “I roll” in Latin. Before making cars, Volvo made high-quality ball bearings presumably well-known for their rollability.
The big “Mars” symbol on the Volvo badge has nothing to do with masculinity. It is a reference to the old alchemical symbol for iron, as Sweden’s massive iron and steel industries were a huge part of the original cars.

Logo of Continental

Continental is a company that sells tyres. At first glance the name looks like the simple word ‘Continental'. Look at ‘C' and ‘o' closely and you will see that it creates the illusion of a tyre.

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