Answer by Prudhvi Tej:
I am so fond of Jobs' presentations, they were simple yet very effective and would definitely have a great impact to the listener. He had been the best corporate story-teller. Keenly following the articles which say about his presentations, I will have my say here :
- Express your passion.
Steve Jobs was passionate about design, he absolutely loved his new product, and he wore his enthusiasm on his black-mock sleeve. “It looks pretty doggone gorgeous,” he said with a big smile after showing the iPhone for the first time. Jobs often used words such as “cool,” “amazing,” or “gorgeous” because he believed it. Your audience is giving you permission to show enthusiasm. If you’re not excited about your idea, nobody else will be.
2. The use of large white font on a dark blue background.
This combination provides excellent contrast making it very easy for everyone in the room to see what is written. Even logos are displayed in white for easy recognition from anywhere in the dark auditorium. For the example below, the font size is approximately 80. That’s plenty large.
Observe the fonts and words he used.
3. Twitter-friendly headline
At the Iphone launch he says – "Apple reinvents the phone".He repeated the headline several times during the presentation. Asearch for the phrase turns up about 25,000 links, most of which are directly from articles and blog posts covering the launch presentation.
4. Rule of three
Jobs instinctively understood that the number “3” is one of the most powerful numbers in communications. A list of 3 things is more intriguing than 2 and far easier to remember than 22.
At the iPhone launch he stepped on stage and said, “Today we are introducing three revolutionary products. The first, a widescreen iPod with touch controls. The second, is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.” As the audience applauded, Jobs repeated the three ‘products’ several times. Finally he said, “Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”
Then, at the iPad launch he says, "There had to be devices far better at doing things than a smart phone or a laptop." He emphasizes it's better at doing things than smart phones and laptops – a third category of devices, he says.
5. Sell the benefit
He wittily states the problems with current state of art devices and then introduces the hero. He says “Regular cell phones are not so smart and they are not so easy to use. Smartphones are a little smarter, but are harder to use. They are really complicated…we want to make a leapfrog product, way smarter than any mobile device has ever been and super easy to use. This is what iPhone is.”
6. Effective use of pictures (simple, visual slides)
According to the old adage, a picture is worth a thousand words.The average PowerPoint slide has forty words. In the first three minutes of Steve Jobs’ iPhone presentation, he uses a grand total of nineteen words (twenty-one if you include dates). Those words are also distributed across about twelve slides.
The first one highlights the attention to detail that went into engineering and manufacturing the state-of-the-art aluminum uni-body of the Macbook. The second highlights just how incredibly thin the Macbook Air was. And the third highlights the ease of use and broad application of the iPad.
7. Practice excessively
.He never missed a beat and certainly didn’t get flustered. Jobs was legendary for his preparation. He would rehearse on stage for many hours over many weeks prior to the launch of a major product. He knew every detail of every demo and every font on every slide. As a result the presentation was delivered flawlessly.
At one instant, Jobs’ clicker failed to advance the slides. After a few seconds of trying to fix it, he paused and told a short story of a how he and Steve Wozniak used to pull pranks on students at Wozniak’s college dorm. Woz had invented a device that jammed TV signals and they used it to tease students when they were watching Star Trek. It brought some levity to the keynote, the problem was fixed, and Jobs effortlessly moved along.
See this video –
Not once did Jobs read from a teleprompter or note-cards. He had internalized the content so well that he didn’t need notes. During the demos, however, he did have a very short list of bullet points hidden from the audience’s view. Those bullets served as reminders and they were the only notes he relied upon.
8. Inspire your audience
He always inspired the audience with his presentations. Some examples –
1) At the very start of iPad keynote, he unveiled the stats of the iPods sold, apps downloaded, revenue the company makes, and where it stands in terms of mobile device companies. He chuckles at a funny quote in the news.
At the end of the iPhone presentation he said, “I didn’t sleep a wink last night. I’ve been so excited about today…There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ We’ve always tried to do that at Apple since the very, very beginning. And we always will.”
Steve Jobs educated, entertained, informed, and inspired his audiences in every presentation. So can you. It takes work, planning, and creativity